Lun is the northernmost town on Pag and a natural olive reserve. There are about 80,000 olive trees along with 1,500 of the Oblica variety growing over 23 hectares of land. The trees grow entwined in stone, creating intriguing forms and surreal contours.
The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.